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Sales Update

Great news from the Tri-Valley Sales Team!!

  • Tri-Valley CVB recently exhibited at the Fraternal Executives Association meeting and trade show, where contact was made with collegiate fraternity and sorority representatives from throughout the U.S.  The Tri-Valley is now on the radar as a destination for fraternal board and foundation meetings, collegiate district/regional meetings and alumni events.
  • After a three-year hiatus from using the CVB to help secure room blocks, the LPGA generated a lead for sponsor, player and spectator accommodations.  The group booked 740 total room nights at the Pleasanton Marriott, Extended Stay America San Ramon, Holiday Inn Dublin, and Residence Inn Livermore.  Congratulations to these properties for landing the business!
  • Just a reminder that the lead distribution and response process for hotels and event venues has been changed.  Your Leads will now reside in the CVB Partner Extranet site and you will need to log into the site to view them.  If you are a hotel or event venue and did not have representation at one of the three training webinars hosted by the CVB, please make arrangements with Karie Geiger to receive instruction on the new system.  Contact Karie at karie@trivalleycvb.com or at 925-846-8910.

Got great room rates or packages for Labor Day Weekend and beyond? Let the Tri-Valley Convention & Visitors Bureau help you promote them though radio advertising, print advertising, press releases, e-newsletters and social media. The CVB will be compiling a list of hotel specials and posting on a special landing page on our website and directing traffic there for several weeks beginning August 16th.

It is FREE to participate! Just create a special or package and send the following information to natalie@trivalleycvb.com no later than July 16th.  YOU MUST BE A Tri-Valley CVB member to participate!

  1. Name of Your Hotel Property
  2. Special Rate or Promotion for Labor Day weekend and surrounding weekends
  3. Booking Link
  4. Coupon or tracking code
  5. Photo of your property
  6. 30-50 word description of your property.


It’s important to know we will be promoting the following events and activities along with the hotel specials, so it would be a great time to reach out to these organizations to see if you can offer a package for their event.

Harvest Wine Celebration
Livermore
Sept. 5-6

Scottish Games
Alameda Country Fairgrounds
Sept 4-5

Good Guys Car Show
24th West Coast Nationals
Aug. 27 – Aug. 29, 2010

Guitar Player Live
Bankhead Theatre, LIvermore
Sept 18-19

Promotions Include:

  • 3 week Radio Promotion on Kbay and Mix 106.5 (South Bay Stations) beginning August 16th. There will be opportunities to give away a 1 night stay available to participating hotels
  • LocalGetaways.com Regional Buy out for August 22nd. This will be published in the 2-page Sunday travel section of 17 Local Northern California Newspapers including San Francisco Examiner, Sacramento Bee, Contra Costa Times & San Jose Mercury News, on the LocalGetaways.com website for 1 month, promotion in the weekly e-newsletter, and more.   (This is a “pay to play” opportunity: co-op advertising for hotels for only $595)
  • Sunset Magazine (August and September issues)
  • Special E-Newletter emailed to Visitor Database of over 2,000 subscribers
  • Press Release distributed to 100’s of travel writers and local publications
  • Social Media Promotion through Facebook, Twitter, blogs etc.


Again, the sooner we have these packages and special rates, the better for promotional purposes. It is FREE to participate! Just create a special or package and send to natalie@trivalleycvb.com no later than July 16th.

smartMeetings.jpgCost: $950 per issue
Half Page Ad: up to 3 properties I Full Page Ad: 5+ properties

2010 Issues:
August – Northern California Meetings
September – Affordable Meetings
2011 Issues:
January – California Meetings
February – Unique Meetings & Events
March – Wine Country Meetings
April – Greater SF Bay Area Meetings

All participating venues will receive a listing on SmartMeetings.com and added value for purchasing multiple insertions.

View the previous Tri-Valley Co-op by clicking here.

Contact: Colin Murphy, Regional Sales Manager at 415.339.9355 or email Colin@smartmeetings.com

LocalGetaways.com Regional Spotlight on Tri-Valley

LocalGetaways.jpgLocalGetaways.com Publication Date: August 22, 2010
Published in the Sunday Travel section of 17 local papers in the Bay Area including the SF Examiner, Sacramento Bee, Contra Costa Times & San Jose Mercury News. In addition, they offer a weekly eNewsletter sent to thousands weekly, an aggressive social media PR campaign on LocalGetaways.com. For our members, we’ve negotiated discounted insertion rates for member promotions:

Hotel Insertion Fee: $595 +10% commission on bookings
Activities & Attractions & Restaurants Promotions Insertion Fee: $295

Contact LocalGetaways.com representative Karyl Bridgewater, Karyl@localgetaways.com

Last Chance To Register – Only a Few Spots Left!
red feather logo sml.jpg

Partnership Business Exchange
Friday, June 25th
12:00pm – 1:00pm
Red Feather Winery
5700 Greenville Road
Livermore, CA 94550
Come join us at Red Feather WInery for delicious food, scenic views, and  networking. Everyone is welcome. This event is a great way for new members and new employees to come meet the staff as well as other partners. See you there!
Please pre-register for this FREE partnership event.

Here is a great video – Socialnomics author Erik Qualman. This video showcases several Social Media ROI examples along with other effective Social Media Strategies.

Favorite Quote: When somebody asks about the ROI of Social Media – Ask What is the ROI of your phone??

Ballot Measure to Protect State Parks and Conserve Wildlife
Californians Get Free, Year Round State Parks Admission, if Access Surcharge is Adopted

Once considered to be the best in the nation, California’s 278 state parks now rank among the country’s most endangered sites. How did they go from the best to endangered? Call it death by a thousand cuts – in this case, budget cuts. Our parks are falling apart because
of persistent underfunding.

State Parks Repair Backlog Tops $1 Billion
Roofs and sewage systems in state parks leak, restrooms aren’t cleaned regularly, trails are washed out and campgrounds and visitor centers are shuttered. The repair backlog in California state parks tops $1 billion, and it’s growing. As if that weren’t enough, twice in the past two years, the state parks were on the verge of being shut down. Only last-minute budget reprieves kept them open. But nearly 150 state parks were shut down part-time or suffered deep service reductions because of budget cuts, and more park closure proposals and budget cuts are expected this year.

Trust Fund to Provide Stable and Adequate Funding
That’s why a group of parks supporters proposed a statewide measure for the November 2010 ballot called the California State Parks and Wildlife Conservation Trust Fund Act of 2010. It would protect state parks and conserve wildlife by establishing a Trust Fund in the state treasury that could only be spent on state parks, urban river parkways, wildlife, natural lands and ocean conservation programs.

Californians to Get Free, Year-Round Parks Admission
Funding would come from an $18 annual State Park Access Pass surcharge on all California vehicles, including motorcycles and recreational vehicles. Larger commercial vehicles, mobile homes and permanent trailers would be exempt. Vehicles subject to the surcharge would receive free, year-round admission to all state parks. In comparison, park visitors currently pay up to $125 for an annual pass or $10-$15 per day at most parks.

Tough Safeguards Protect Public Funds
Spending from the Trust Fund would be subject to oversight by a citizen’s board, full public disclosure and independent annual audits. Money from the general fund – currently spent on parks – would be available for other vital needs, like schools, heath care, social services or
public safety.

Parks Strengthen the Economy
Ensuring stable and adequate funding for state parks and wildlife will strengthen California’s economy, improve public health and protect natural resources. State parks, which include historic sites and state beaches, attract millions of tourists every year. Those visitors spend $4.32 billion annually on park-related goods and services in California – or an average of $57.63 in the surrounding community on each visit, according to a recent study.
Parks also entice visitors to exercise and lead healthier lifestyles, and they contribute to the public health by protecting forests and natural areas that are sources of clean air and water

Support State Parks, Join the Coalition
State parks are priceless public assets and vital legacies for our children and grandchildren. Please help protect them by joining the coalition at http://www.YesForStateParks.com. With your help, California’s endangered state parks can become the best once again. If you have any questions,
please call Ann Newton at (818) 760-2121, or visit www.YesForStateParks.com.

CVB partners have the unique opportunity to purchase exhibit space at the  Tri-Valley Road Show. Purchase a booth and showcase your event venue to qualified meeting and event planners from Silicon Valley.

Tri-Valley Road Show
April 15th, 2010
11:30am – 1:30pm
Network Meeting Center at Techmart
Santa Clara

Booth Details: Tabletop Exhibit- Includes: 6’ skirted table, 2 chairs, 2 exhibitor badges. $150

Requirements: Exhibitors must be a Strategic Partner in good standing of the Tri-Valley, California CVB

Deadline: To reserve your booth, return this registration form with payment before March 22, 2010.

For the Apr/May/Jun ’10 issue of the Root Report, the inserts deadline is  March 18th!

Inserting flyers into our quarterly newsletter is a fabulous way to advertise specials or events to hundreds of partners and business contacts.
If interested, please bring 400 copies  of your 8.5″ x 11″ flyer to our office with $125 in-hand by March 18th. *Note: anything not standard size, heavy stock paper, stapled or folded costs $200.

Questions? kathleen@trivalleycvb.com

The Tri-Valley CVB’s Marketing team is working hard on putting together the 2010 Marketing Educational Seminar.

We’ve had a great turn out and feedback from last year’s event, and we’d like your suggestions on topics for this year’s seminar.

Please click the link below to take a brief survey:http://www.surveymonkey.com/s/marketingseminar

Thank you for your support!